A Follow-up on the post I had on Tan Sri Francis Yeoh's(TSFY) Interview I had Posted Earlier - Why Maxis, Digi, Celcom should sit up and listen.
YTL's latest Offering - YES BROADBAND
The podcast is available here to listen/download.
Other podcasts of BFM are here. There's some really good stuff to check it out.
First thing, is he used very 'hip' language - repeated the word 'awesome' and 'cool' quite a few times which leads me to think this was a trained interview and perhaps, he is trying to hard to appeal to the younger crowd? He did not answer directly to the Interviewer's questions but rather was marketing YES broadband. He was asked what were his internal targets for subscribers (currently 100k) but he didn't give a straight answer.
Then again, I do not know Tan Sri personally so maybe that is how he talks naturally...
Another thing to clarify is that 4G is not strictly 4G but more like.. 3.5G. From my understanding, 4G would use different technology rather than the current tech used by YTL. Read here WIMAX is not really 4G.
Ok, those out of the way... It was quite insightful to pick the brains of one of the most admirable captains of industry in Malaysia. In fact, family owned firms do better in the hard times - as reported in Newsweek.
YES BROADBAND
YTL's YES broadband is a very, very powerful idea and I am in fact sold on the idea. In fact, I have put money where my mouth in and I do have some YTL Power shares which own part of the YTL Communications that is running the show.
Why am I sold? Well, for my HTC wildfire on 18 month contract - I have to spend roughly RM 100 a month - RM50 for my calls and RM 50 for internet (500mb). Now, imagine if I could not have a phone and just use the internet for all my calls and messages. Impossible you say? No, but that's what I am ALREADY doing. I am saving soo much of my line costs but using Gmail, Gtalk, Whatsapp and if I had Skype, I don't have to use my line at all ! Imagine, how much I will save. If I was Maxis, Digi, Celcom, hey, I'll be shaking in my boots.
If YES can give me the speeds it promises, why do you have to make calls and text on a 'traditional' mobile phone line? There was one day where I asked my friend: If I have internet, why do I need my phone? For texts, I can message my friends with Whatsapp and Gchat. For phone calls, I can call using Skype!
I think alot of people don't get it about YES broadband. It's not for the high end users and I don't think it is fair to compare it to say TM's UniFy. Why the coverage along the NS highway and the ERL? Why the coverage in main areas in West Malaysia? It's supposed to work more like a phone line than strictly internet usage to surf, download and play.
MMS and SMS are so, like, yesterday!
Tan Sri was spot on when he mentioned the power of apps. For RM 30 a month, I can use 3.5 Gigg as opposed to the RM 50 of my RM 100 for my HTC for 500 mb only! (which mind you, is already the cheapest monthly payment with Maxis) With all that RM 30, I don't need a line. I can keep in touch with friend with Skype and Whatsapp... theorectically speaking of course.
The savings are huge - RM70 a month - RM 840 by year's end! Almost enough to pay for this budget smartphone of mine!
I think there can be revolution here if YTL plays their cards right. At the moment, I believe YES still has many nagging problems right from its launch (site crashed!) and it needs to increase its distribution reach by setting up more booths. IMHO, it lacks the presence and awareness of its plans and the power of the internet its offers.
There is alot more discussed by Tan Sri but I shall keep focused on my opinion of YES. I believe if it does well, it will prove a challenge to exisiting telco companies and even Astro. With the bandwith, they can transmit shows/films to your computer/home. As Tan Sri says, "You don't know it but we have built pipes to each one of us"(liberally paraphrasing)
It will take time but this is a very brave bold move in the right direction. YES may one day be the platform for YTL to provide services provided by Netflix in the West and I think the hybrid TV is a move in that direction.
Malaysia watch out, YES may help re-define the way Malaysia works, play and learn this decade!
